GA4 is event-based, which is good. But its default reports are e-commerce focused (Add to Cart, Checkout). For SaaS, you must override these with custom dimensions for things like 'Plan Type', 'Trial Status', and 'Workforce Size'.

Configuration Checklist

• Enable User-ID tracking for cross-device consistency
• Turn off 'Enhanced Measurement' for internal clicks to avoid noise
• Create 'Audience Triggers' for high-value actions like 'Integration Connected'