The Evolution of Tracking: Why Server-Side is the Future for SaaS
Client-side tracking is losing 30% of its data due to ITP and ad-blockers. We break down how to implement a server-side strategy that restores your data integrity.
By TrackRaptor DevGrowth Engineer
READ: 11 min read
The browser is becoming a hostile environment for data collection. With Safari's Intelligent Tracking Prevention (ITP) and the rise of ad-blockers, relying solely on client-side scripts means you're flying blind.
The Proxy Advantage
By moving tracking to the server, you transform third-party data into first-party data. This allows for longer cookie persistence and a cleaner, more secure data pipeline. It also improves site performance by offloading heavy JavaScript execution from the user's browser to your own infrastructure.
- Bypassing ad-blockers via custom domain proxying
- Extended cookie life from 7 days to 1 year on Safari
- Reduced client-side CPU usage and faster PageSpeed scores
- Enhanced security by hiding API keys and sensitive logic on the server