Traditional Customer Data Platforms (CDPs) create a black box. Warehouse-native apps sit directly on top of your Snowflake or BigQuery, making your data warehouse the single source of truth for your entire company.

Why go Warehouse-Native?

• Lower storage costs by eliminating duplicate silos
• Zero data latency between your app and your analytics
• No vendor lock-in: you own the data in your own infrastructure
• Ability to use SQL to define complex audience segments